The ‘Elevator Pitch’ ......
... and how you can REALLY exploit it

Every one is selling something; be it a product, a service, an idea  - or even a point of view. In the ‘seeking gainful employment’ marketplace, we are selling ourselves.

To be successful, you need to convince your target audience (your customers, prospects, colleagues or boss) that you are worth listening to.

That’s where a compelling ‘elevator pitch’ comes in

‘Elevator pitch’ or ‘Elevator Speech’ = what you’d say to your target ‘client’ if you had him / her as a captive audience for a couple of minutes; in the ‘elevator’ for example (or ‘lift’ as we’d say in the UK)